The certainty of touch,
delivered in twenty minutes.
TrialKart Private Limited, Vadodara, Gujarat.
The customer does not want clothing.
They want to become the version
of themselves they saw in a photograph.
That want lives for hours, not days. Every wall between the want and its satisfaction is where their money slips away — to a store, to a competitor, to nothing at all.
We did not build a shipping company. We built a bridge across that gap, before it closes.
Strip away every word that sells.
Here is the Form of the thing.
Not because the product failed — because the decision was made blind.
Not a delivery problem. Enough time for a customer's resolve to change entirely.
Never once offered the chance to touch before they choose.
These are not opinions. They are measured facts, and facts are the only currency a Prince or a philosopher ever trusted.
Myntra and Ajio are not blind.
They are chained.
- 01Their warehouses are built for a nation, not a street. Distance is not their inconvenience — it is the architecture of their entire empire, and empires do not rebuild their foundations to serve one province.
- 02Returns do not frighten them. Returns are the toll they collect from every uncertain customer, and it is a profitable toll. They have no hunger to end the very uncertainty that feeds them.
We are not fighting a war of resources against these giants. We are exploiting a war of incentive — they cannot want what we want, because wanting it costs them what they already have.
Order. Try. Keep. That is all.
Order. Twenty-minute delivery from the nearest dark store.
Try it in your own room. Keep only what earns its place on your body.
No payment before the trial. No risk carried by the customer. The only thing we ask a customer to spend before they decide is nothing at all.
This is the whole doctrine. Everything else in this business exists only to make this moment reliable, every single time.
Three sources. No illusions.
Sold direct, at gross margin once we have scale to justify it.
The brand pays us nothing unless the customer keeps the item. Their risk is our risk — the honest bargain.
Waived the moment a customer keeps even one item, free entirely on their first order. We do not charge a customer to trust us. We charge them only if they waste our trust.
Without exaggeration.
We do not need to invent a number. Slikk — funded, operating, a direct competitor — has already disclosed forty orders a day per store at an average order value of eighteen hundred rupees. Apply that same disclosed performance across twelve dark stores in Vadodara and fifteen in Surat, twenty-seven stores in total, and the number is seventy-one crore rupees a year.
We do not ask you to believe in the whole ocean. We ask you to believe we can drain one well completely, and that a well, filled enough times, becomes a river.
Three armies already march
under this banner.
| Company | City | Funding | Gujarat? |
|---|---|---|---|
| ZILO | Mumbai | ₹140 Cr (Series A) | ✗ |
| KNOT | Bangalore | $13.5M | ✗ |
| SLIKK | Delhi | ₹100 Cr+ | ✗ |
| TryZ | Vadodara | Raising ₹75L | ✓ FIRST |
Not one of them has set a single boot in Gujarat. This is not because Gujarat is small. It is because their eyes are fixed on the cities they already know, and a general who looks only where they have already conquered will always be surprised by the ground they never scouted.
Stated without romance.
- →Vadodara is young, fashion-hungry, utterly unserved by speed. Rent here sits forty percent below Mumbai or Bengaluru — our army eats for longer on the same provisions.
- →Two hours from Surat, the loom of India's textile trade — we buy what we sell at thirty to forty percent less than any Mumbai or Delhi rival ever could.
- →Three hundred crore rupees of investor capital has already validated this war can be won. GenZ has already decided, permanently, that seven days is a delay it will not forgive.
- →UPI, dark stores, real-time tracking already exist. We do not invent the wheel — only turn it toward fashion before anyone else thinks to.
The window is not a slogan. It is a measured fact: eighteen months before a funded rival looks south and west and finds us already standing here.
We do not sell clothing.
Clothing is the shadow on the wall.
What we sell is the removal of a single fear — the fear of being wrong about oneself in front of a mirror, alone, after the money is already spent.
Order it, and hope.
Try it first, and pay only for what proves itself true.
Without asking permission.
The company is incorporated. The Government of Gujarat has sanctioned ₹1,50,000 toward us at idea stage. PIERC, a nationally recognized incubator, has approved us and shortlisted three dark store sites in Vadodara. We did not wait for permission to prove this could work. We proved it — now we are asking for the capital to prove it at scale.
Three people who build
before they ask.
Pranav Devani
Twenty years old. Left his own education mid-course to give this his full weight. Alone closed a government grant, secured incubation, and ran a nine-day pilot to profitable proof before asking anyone for money.
Anilbhai Devani
Fourteen years in operational and financial command. Moves five crore rupees of business every year and will not let this company's discipline slip.
Vinit Pandya
Built a design agency from nothing. Now builds this brand's voice the same way — from zero, with his own hands, not borrowed from an agency.
We do not buy attention.
We earn witnesses.
Five to six micro-influencers native to Vadodara, paid in product and a flat fee, filming the real experience of trying clothes at their own door — not an advertisement, a witness account.
Every customer receives a code that only works for a friend, never for themself. The friend saves ₹100, they save ₹50. No cost paid unless a new customer is actually won.
On the day the first dark store opens, one creator captures the entire experience live — the order, the twenty-minute arrival, the trial at the door. Not an advertisement. Proof, recorded.
Not one rupee idle.
| Application development (3 apps) | ₹5.5L |
| Inventory — 1,200 styles, 3,600 units across 3 stores | ₹13L |
| Dark store setup × 3 — Alkapuri, Gotri, Fatehgunj | ₹5.25L |
| Fixed operating costs × 6 months, 3 stores | ₹21.6L |
| Marketing & creator collaborations | ₹9L |
| AI & content tools | ₹2L |
| Tech infrastructure (6 months) | ₹1.5L |
| Working capital | ₹4.5L |
| Contingency & emergency | ₹12.65L |
| Total | ₹75L |
Every rupee has a named purpose. None of it is spent on comfort.
Six months to proof.
Then the real game begins.
Veraval Pilot
- 22 orders
- 65% keep rate
- 13 min avg delivery
- ₹22,679 collected
Vadodara Pilot
- App live
- 3 dark stores
- 750+ orders sought
- 65%+ keep rate held
Pre-Seed
- ₹3–5 Cr raise
- Capture whole Vadodara
- Vadodara-wide dark store density
Surat Launch
- 10+ dark stores live
- Textile manufacturer tie-ups
- Creators as partners
Gujarat Scale
- Ahmedabad entry
- Brand partnerships
- ₹5Cr+ monthly GMV
Series A
- 5+ cities
- ₹100 Cr+ ARR
- Regional brand
Four numbers prove we are ready for the next province, and no others.
We ask for seventy-five lakh rupees.
No price is fixed today. It converts at the next round, at a twenty percent discount to whatever that round decides this company is worth.
Three dark stores proven across Alkapuri, Gotri, and Fatehgunj — not one neighborhood standing in for a city's name. Seven hundred fifty-plus orders, held at scale, not sample size.
ZILO's own Series A was priced at ₹1,400 crore rupees. Whoever enters here, at ₹9 crore, enters at a fraction of that cost, for a market that company has not even noticed exists.
The category has already been proven, by others' capital. The province has been left entirely empty. The work has already begun, without waiting for anyone's approval.